Dealing with butter used to be really messy and slippery, especially when you tried to spread it on your bread or corn and any other things that is butter-spreadable.
Then, somebody came out with this Butterstick; easy-to-use and not too messy especially when you want to spread on your bread and even corns. Just twist, spread, and twist it back in again, exactly like the gluestick you always see in the stationery stores.
However, as convenient as it may seem, it didn’t sell as good as it should be. Perhaps it looks too much like a stationery.